Managing information flow to persons concerned with the emergency whether they are directly involved or are just interested viewers, such as the general public, is an integral part of any emergency management process.
One important conduit for information delivery is the media.The media is a strong opinion former and any company wishing to maintain a coherent and accurate narrative to its consumers and stakeholders must consider the influence of the media, how they work and how best to communicate with them. This course addresses methods and techniques a company needs to adopt to both manage the media pressure and deliver an effective message.
Target Audience
Senior management personnel who are involved in managing communications with the media and external parties during an emergency
Duration
1 or 2 days, depends on client requirement
Location
Benchmark Training Centre, Jakarta or at the client’s site.
Course content
Understanding the Media
Adapting to the Sound Bite Mentality
How to Look and Sound Your Best
Do's and Don'ts in Your Media Relationship
Writing the Perfect News Release
The One on One Interview (includes practice)
The news conference (includes practice)
